Let’s check the different ways a chatbot can help your business grow: They have proved their worth by delivering quality results and have found multiple use-cases, even in ever-changing business fields like eCommerce. The new trend in the market, bots, hasn’t just been accepted and welcomed by brands without any reason. Source Why Your Business Needs a Chatbot? One example is eBay’s advanced AI Facebook Messenger chatbot which acts as a personalized shopping assistant and assists people in finding their favorite amongst a billion products. If you haven’t been living under a rock, you are sure to have encountered some brand’s Facebook Messenger bot. With users being omnipresent on the platform, it becomes a no-brainer to integrate your chatbot with Facebook and expand the reach of your conversational marketing efforts. With a monthly active user base of 1.3 billion people, Facebook Messenger is the leading messaging application to be integrated with conversational bots.Īccording to Facebook, there are over 300,000 active bots on the Messenger Platform, with 8 billion messages exchanged between people and businesses every month. Messenger chatbots are messaging app integrations of a chatbot which makes it easier to connect with people on leading messaging apps like Facebook Messenger, Whatsapp, Slack, Kik, etc. There is another category of chatbots that have gained immense popularity due to the ease of their implementation, Messenger Chatbots. They are software programs implemented by businesses to automate conversations with customers on their store/website.Ĭhatbots generally fall into these three categories:ĭepending on the complexity of the tasks you would assign your bot to handle, you can choose any of the listed chatbots. Ideally, chatbots are conversational agents which connect with real people and help solve their issues. Throughout this article, I will answer all these questions to help you clear your chatbot basics and prepare a sound chatbot marketing strategy. What’s the reason for this recent upsurge in the use and success of chatbots? What are the different ways businesses can leverage chatbots to grow better? Is it necessary for you to have advanced coding knowledge(or any coding knowledge at all) to get started with your own chatbot? Size of the chatbot market worldwide, in 20 Time is money and time is exactly what we save by using bots for lesser valued work so that we can concentrate on higher-value work.Įven small-to-medium-sized businesses are striving to include chatbots in their marketing strategy. The ease of implementation and multiple use-cases of our chatbot friends have made them the first choice for a lot of leading brands.Īlbeit it’s very clear that bots will never be able to completely replace human touch but the competition stakes are high. Conversational chatbots and messenger marketing have taken the center stage in improving customer experience and business revenue over the past few years.
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